What's new at Roffik.

AviationAlley, now one platform for every FAR Part

• Repositioned AviationAlley from a Part 142 training tool to a multi-vertical aviation operations platform — scoped to whichever FAR Part you operate under, from Part 142 training centers and Part 141 pilot schools to Part 135 charter and Part 121 airlines.
• Added 8 new feature deep-dives — pilot bidding & crew management, charter dispatch & quoting, IRROPS recovery & cargo, maintenance / MEL / fleet, Part 5 SMS & FRAT safety, pilot logbook & credentials, the developer API & webhooks, and client / owner / trainee portals. The product page now links all 15.
• Pre-launch and founding-cohort framed; deterministic rule engines (FAR 117 duty-rest, fatigue, predictive maintenance) are described as rules, not AI.

Three focused products, each linking to its own site

• Vizme has been taken off the site for now while we decide its direction — the product page, feature pages, and all references were removed and redirected.
• Each product page now links straight to its own site — salesthumb.com, hubwho.com, and aviationalley.com.

Deep-dive pages for AviationAlley

• Published 7 in-depth feature breakdowns for AviationAlley — Part 142 compliance records, simulator scheduling & utilization, Hobbs-time training billing, B2B client accounts, international wire-transfer reconciliation, role-based staff workspaces with time-limited FAA auditor access, and the QuickBooks invoice bridge. Each explains what the platform is built to do for an FAA training center and the questions owners ask before switching.
• The AviationAlley product page now links to all seven, and every feature page cross-links to the rest. AviationAlley is pre-launch, so each page is written in the founding-cohort / early-access frame.
• Each is structured so search engines and AI assistants can cite it directly.

Deep-dive pages for HubWho’s billing layer

• Published 7 in-depth feature breakdowns for HubWho — client import, per-client margin tracking, ACH bank-link payments, recurring billing & auto-draft, the white-label client portal, the ARR/MRR/margin dashboard, and automated dunning. Each explains what the feature is built to do for an agency and the questions agencies ask before switching.
• The HubWho product page now links to all seven, and every feature page cross-links to the rest. HubWho is pre-launch, so each page is written in the early-access frame.
• Each page is structured so search engines and AI assistants can cite it directly.

A deep-dive page for every core SalesThumb feature

• Published 9 in-depth feature breakdowns for SalesThumb — scheduling & online booking, the customer & vehicle CRM, Sales Matrix pricing, invoicing & payments, warranty certificates, the technician mobile app, multi-location HQ, the leads pipeline, and reporting & analytics. Each one covers what the feature does, how shops actually use it, and the questions owners ask before switching.
• The SalesThumb product page now links straight to all nine — jump from the overview into a full breakdown of whichever feature maps to your biggest headache.
• Each page is structured so search engines and AI assistants can cite it directly.

Sharper text contrast

• Footer headings, legal links, post details, and other muted text now meet WCAG AA contrast — easier to read for everyone, with the same calm, low-key look.

Easier to go deeper on every product

• Each product page now ends with a “Keep reading” section — the most relevant guides, answers, and head-to-head comparisons for that product, one tap away.
• Every blog post now closes with a clear next step to explore the products and request early access.

A deeper answers & guides library for every product

• Published 16 new in-depth answer pages across SalesThumb, HubWho, and AviationAlley — operator-level answers to real high-intent questions in each industry (reducing tint-shop no-shows, pricing PPF and ceramic coating, cutting agency payment-processing costs, scheduling simulators by qualification level, and more).
• Added 8 comprehensive how-to guides — on choosing window film, expanding into residential film, scaling a shop with technicians, building a lead pipeline, structuring agency service packages, running a profitable Part 142 center, and more.
• Each is structured so search engines and AI assistants can cite it directly.

Sharper link previews when you share Roffik

• Each product now has its own share card — links to SalesThumb, HubWho, and AviationAlley show that product’s own image and name when shared on social or in messages, instead of one generic image.
• Refreshed the site tagline to match how Roffik describes itself today — “Purpose-built software for the industries everyone else overlooks.”

Smarter inventory management

• Set par and max stock levels per item, with low-stock signals and reorder suggestions, plus by-the-roll tracking across locations from one HQ dashboard
• Optionally auto-deduct materials when a job is completed to keep counts accurate

Accessibility & structured-data polish

• Forms now guide screen readers to the exact field that needs fixing — the contact and waitlist forms set programmatic aria-invalid and tie each error to its input, so assistive tech announces what to correct.
• Sharper structured data for search engines & AI assistants — breadcrumb trails now carry full URLs, the products list and key page images are fully described, and a stray typo in the founder bio was fixed — so the site is parsed more precisely.

More consistency polish across the site

• Standardized the early-access call-to-action wording — the contact page now says “Request early access” throughout, matching the rest of the site.
• The blog index no longer dead-ends — it now closes with a products + early-access prompt so there’s always a next step.
• AviationAlley’s “problem” section now uses the shared design of the other product pages, so the three products read as one consistent set.

Sharper accessibility & navigation

• Comparison tables now read correctly to screen readers — the “✓” and “—” support marks on all four product pages announce as Yes and No, and the columns use proper table headers, so the at-a-glance comparisons are clear to everyone.
• Desktop nav highlights where you are — the Products and Company menus now light up the section you’re currently in (fixing a bug where the active state never showed).
• Decorative icons are now hidden from screen readers — assistive tech announces the meaningful text instead of every little arrow and chevron.

AI assistance built into the shop workflow

• Added an in-app AI assistant that answers questions about running your shop with citations to the help center, so the guidance is grounded in real product steps
• Added AI photo-to-quote: send a vehicle photo and get a draft quote with the vehicle and likely film coverage pre-filled, ready to send
• Added AI helpers for everyday shop work, including writing customer-ready reviews responses and turning shop activity into plain-language summaries
• All AI tools are gathered in one place in the app for quick access

Flat glass joins the lineup

• Flat glass added alongside tint and PPF
• Mobile field estimator builds quotes on site
• Commercial bid tools with progress billing

Ceramic coating pricing

• Added ceramic coating as a priced service alongside tint and PPF, so quotes and invoices cover your full menu
• Ceramic now supports tiered pricing, with material and labor shown as separate line items and the install position listed on the invoice
• Material and labor are handled separately for tax, with the same controls already used for tint and PPF

Simpler navigation and a new light mode

• Streamlined the in-app navigation so related screens are grouped together, making it faster to move around the workspace
• Added a light mode alongside dark mode, with an option to follow your operating system's appearance setting automatically
• Improved keyboard and screen-reader support across the main navigation for a more accessible experience

Safety management and aircraft maintenance records

• Added a Part 5 Safety Management System (SMS) workspace with a built-in Flight Risk Assessment Tool (FRAT) that scores each flight against your risk thresholds
• Generate aircraft maintenance paperwork in-app, including return-to-service records, work-order summaries, and weight-and-balance records
• Import your existing airworthiness-directive and service-bulletin records so they live alongside the rest of your maintenance data
• New read-only portal for aircraft owners and fractional-interest holders to see the status of their aircraft

Per-panel PPF pricing in the Sales Matrix

• Price paint protection film by individual panel — hood, bumper, fenders, and more — not just full-vehicle packages
• Build PPF quotes with the same car-layout visual picker your team already uses for tint, so coverage is clear at a glance
• Tax product and labor separately, the right way for your state, so quotes and invoices come out correct

Unified inbox for client conversations

• Every client conversation lands in one thread per client — email, SMS, and portal messages routed by client so your team never loses context or switches tabs to find it
• Built for marketing agencies — client messages sit right next to billing and account details
• AI summarizes each conversation thread and suggests next steps, so you can reply faster without re-reading the whole history

Advertising module: manage campaigns and get optimization suggestions

• Manage client ad campaigns in one place, with a spend-and-performance report per client
• Clients see their own advertising performance in the branded portal
• Get suggested budget and placement moves to review and apply yourself

Added a visual automation builder

• Build email and SMS workflows without code — chain a trigger, a condition, and an action on a simple visual canvas
• Set workflows to start automatically on a client milestone or status change, so routine follow-ups run on their own
• Describe the workflow you want in plain English and have a first draft built for you, then edit it on the canvas

Guided pages for every FAA operation type

• Added dedicated walkthrough pages for each FAA Part AviationAlley supports — from independent flight training and approved pilot schools to training centers, charter, corporate flight departments, and maintenance
• Each page shows the compliance records, scheduling, training records, and billing built for that specific kind of operation, with a how-it-works walkthrough and screenshots
• Added a capability comparison so you can see at a glance how AviationAlley compares to running on legacy training software, generic tools, or paper and binders

White-label client portal and multi-location support

• Your clients sign in to a portal under your own brand, domain, and colors to view invoices, update payment methods, and see their active services
• Manage multi-location and franchise clients as a single group, with one place to oversee every location at once
• Each client's marketing performance — reputation, listings, local SEO, and social, pulled from the tools you already use — now rolls up into a health score with suggested upsell opportunities

AI Daily Brief and AI Proposal Writer

• Added an AI Daily Brief that opens your day with what needs attention now — overdue invoices, at-risk clients, and expiring quotes, in one place
• Launched an AI Proposal Writer that drafts client-ready quotes and proposals you can send in a click
• Clients can review and accept a proposal from a shareable page — no email back-and-forth

Personalized role dashboards and an AI operations watch

• Added an adaptive 'My day' home screen that tailors itself to each person's role - pilots, flight attendants, schedulers, dispatchers, and managers each see their own schedule, tasks, credentials, and training at a glance
• Introduced an AI operations watch that surfaces what needs attention now across the day's flights - duty and rest limits, aircraft availability, and live weather conditions for your airports
• Plain-English AI summaries that explain the day ahead and narrate maintenance and crew-fatigue risk scores so they're easy to act on

AviationAlley: every FAA Part — and built, not “coming”

• Broadened from Part 142-only to the full multi-Part FAA platform — AviationAlley is now positioned as FAA operations software spanning Part 61 through 147, with Part 142 training centers as the flagship.
• Reframed from “building” to built — the page now reflects that the platform is built and opening to a founding cohort; the roadmap section reads “Everything that’s built.”

Roffik LLC is now the legal entity, sitewide

• Corrected the company’s legal name everywhere now that the LLC is active — the footer, structured-data legalName, and AI/llms content all read Roffik LLC, d/b/a Roffik Software (replacing the old “Inc.”).

A real early-access form on the contact page

• The contact page now has a working early-access form that saves straight to the waitlist — replacing the email-link-only version, so getting in touch is one step with nothing lost.

Visual tint pricing builder

• Set tint pricing visually by vehicle type and window position — windshield, front doors, rear glass — with a car-layout picker instead of spreadsheets
• The same visual window picker prices itself: pick the vehicle and the windows, see the price
• Every quote, invoice, and kiosk package pulls from your matrix automatically — no recalculating, no underpricing the big vehicles
• Now supports custom and oversized vehicles like buses, RVs, and limos

Technician pay & commission calculations

• Calculate technician pay and commissions for a pay period — choose a flat rate, per-service rates, or tiered rates
• Earnings are based on each tech's completed, paid work, so what they earn ties back to the jobs they actually delivered
• See per-technician pay and commission breakdowns for any pay period at a glance

The whole SalesThumb operating system, on the page

• New “The whole operating system” section on the SalesThumb page — the headline features were already there; this surfaces the rest of what runs the shop.
• Marketing & retention — review & reputation management, loyalty and membership plans, drip campaigns and automations, bulk SMS & email, and a referral program.
• Team & operations — staff management, shift & installer scheduling, time clock, technician workspace, team scoreboard, and playbooks.
• Inventory, front desk, money & multi-location — film & supply inventory, a unified SMS/email inbox, appointment waitlist, fleet & B2B accounts, recurring billing, dispute handling, QuickBooks sync, pricing insights, and a multi-location HQ rollup.
• Everything shown runs in the live product at the founder’s own tint shop, in active refinement as we open it to early-access shops.

HubWho: more of the platform than just billing

• New “More in the platform” section on the HubWho page — the rest of the agency desk beyond billing and collection.
• Ask HubWho — plain-language questions about your agency (“Which clients are over 30 days late?”) answered without building a report.
• Action inbox — past-due invoices, failed payments, client requests, and expiring proposals synthesized into one prioritized list.
• Client conversations, lead pipeline, products & packages, and guided setup & training — the day-to-day surfaces behind every invoice, now shown on the page.

Tint law compliance checks on every quote

• Window tint quotes are now checked against your state's legal tint-darkness (VLT) limits, so a job that would be illegal gets flagged before you commit to it
• Handles out-of-state vehicles too — if a customer's car is registered in another state, the quote is checked against that state's tint law, not just yours
• Covers per-window differences and vehicle types (such as sedans vs. SUVs/trucks) the way state tint laws actually define them

Part 91 corporate flight department workspace

• Flight-planning workspace for corporate flight departments, with fuel and weight-and-balance pre-checks before every trip
• Pilot logbooks fill in automatically from logged flight activity, with CSV import to bring in existing records
• Pilot dashboard showing upcoming flights, aircraft availability, and medical-currency expiry at a glance
• Each staff member sees the aircraft and operations assigned to them, keeping their workspace focused on their own flying

AviationAlley expands to every FAA Part

• New pages for every FAA Part AviationAlley serves — Part 61, 91, 135, 141, 142, 145, and 147 — gathered at /parts/. Each lays out what one platform runs for that operation: compliance records, qualification-aware scheduling, training and student records, and B2B billing.
• New “Everything we’re building” roadmap on the AviationAlley page — a Part-by-Part view of exactly what’s in development as the platform rolls out, so a single operator can run an entire FAA operation from one system instead of a separate tool per Part.
• Designed /parts/ section — a Part-card grid on the hub and styled detail pages with feature lists and FAQs, matching the product-page look.

Dark-mode product shots and a crawl-budget cleanup

• Product screenshots standardized to dark mode across the products and SalesThumb pages, so every in-app shot matches the site’s dark theme.
• Trimmed thin, templated location pages from the search index (251 of them) so Google spends its crawl on the pages that matter — concentrating ranking signals on the real product, answer, and guide pages.
• Backlink profile cleaned — identified and prepared a disavow of 100 spam referring domains so they can’t drag on the domain’s authority.

Smarter booking deposits

• Hold a deposit at booking and only charge the card once the shop confirms the appointment
• Deposits collected at booking now show on the job and automatically offset the balance due at pickup
• Booking prevents two jobs from landing on the same technician or bay at the same time

AviationAlley sharpened for Part 142 search

• Repositioned around “Part 142 compliance software” — the exact phrase FAA-approved training centers search for. The AviationAlley page now answers both “Part 142 software” and “Part 142 compliance software” from one place.
• Already on page one of Google for both terms — this pass adds internal links from the homepage, products, and aviation guides to push both toward the top five.
• Supporting content set in place: comparison pages against ForeFlight, FlightCircle, Talon Systems, and Flight Schedule Pro; the FAA Part 142 compliance software checklist guide; and location pages for Part 142 training markets worldwide.

Brand-search fix and a Semrush growth pass

• The homepage now owns the “Roffik” search — it was being outranked by the Terms of Service page, which has been de-emphasized so brand searches land on the front door.
• Mapped the full keyword landscape in Semrush and prioritized the most winnable terms — window tint visualizer, Part 142 compliance software, and white-label client portal — with the pages aimed squarely at each.

Preflight calculators and broader FAA Part coverage

• Added a built-in Weight & Balance calculator: enter your loading stations and instantly see center of gravity, %MAC, and whether you're within limits
• Added fuel-planning/endurance and crosswind calculators for quick preflight and dispatch checks
• All calculators work offline in the browser, with no extra setup or data subscription required
• AviationAlley now reaches beyond Part 142 training centers toward more FAA operation types, including independent flight training, corporate flight departments, repair stations, and maintenance technician schools

Site Audit cleared to zero errors; crawler-proof assets

• Semrush Site Audit: 626 errors → 0, Site Health to 98%, across five overnight crawls.
• Root-caused the “broken CSS/JS” crawl errors — the edge was never caching stylesheet and script files, so crawlers got blocked on every fetch. Theme CSS and JavaScript now serve through cache-friendly, versioned routes that return cleanly to every crawler.
• Retired the Autoptimize plugin (its per-deploy bundle names were the root cause) plus three other unused plugins; site analytics now run through Google Site Kit.

Branded featured images on every blog post

• Generated and attached on-brand featured images to all 78 blog posts, so each article — and its social share card — carries a consistent Roffik look in feeds, search, and link previews.

Roffik brand identity: logo and founder

• New Roffik logo shipped across the site — favicon, structured data, and social cards all updated to the amber mark.
• Jack Reitz named as founder across the About page, article bylines, and the site’s structured data.

Full analytics and Semrush stack live

• Connected the complete measurement stack — Google Search Console, Google Analytics 4, Bing Webmaster Tools, and Microsoft Clarity.
• Launched a Semrush project — Site Audit, Position Tracking, On-Page SEO, and Backlink Audit — to track rankings and catch issues on a weekly cadence.

Homepage SEO to 100/100, Company nav, dark mode, and the blog launch

• Homepage SEO score hit 100/100 — resolved every AIOSEO audit item: image alt text, duplicate Open Graph tags, and an optimized title and meta description.
• Light mode removed — the site is now a single, consistent dark theme.
• New “Company” nav dropdown replaces the old About link — About, Thinking, Changelog, Early access, and Blog now live in one menu.
• Locations simplified — the footer now has a single Locations link, backed by a new /locations/ index page covering all 50 states.
• 6 new comparison pages — SalesThumb vs Mobile Tech RX, HubWho vs GoHighLevel and vs Service Provider Pro, and AviationAlley vs Talon Systems and vs Flight Schedule Pro.
• Thinking expanded from 3 to 7 long-form essays, and the blog launched with its first posts on tint laws, PPF vs ceramic, and agency payment fees.
• Deploys migrated to the company GitHub account with a verified WP Engine pipeline.

QuickBooks Online integration

• Connect your QuickBooks Online account so invoices and payments stay in sync with your books automatically
• Push any invoice to QuickBooks in one click, or let new invoices and payments flow through on their own
• Keeps your bookkeeping up to date without manual data entry or CSV imports

On-site Wiki launched

• New /wiki/ knowledge base — 28 plain-English entries spanning tint & PPF, marketing agencies, window film, and Part 142 aviation.
• Each entry ships with DefinedTerm + Article structured data so AI answer engines and Google can cite it cleanly.

International page indexing overhaul

• Rewrote 386 international landing pages with rich, location-specific detail — hub cities, climate, and market notes — to resolve Google’s “discovered, not indexed” status.
• Pinged IndexNow across every international URL to prompt a fresh crawl.

Custom sitemap, product galleries, and GitHub deploys

• Shipped a custom /virtual-sitemap.xml covering 260+ programmatic pages.
• Added 30 fresh product screenshots and gallery sections to all four product pages.
• Moved deploys to a GitHub-based pipeline on WP Engine.

Client import and recurring billing

• Import your product catalog, client list, and active services in one pass with the built-in CSV importer — bring everything over from your spreadsheet or current tool
• Recurring subscription billing tied to each client's active services, with per-client margin available on demand
• Collect payments by ACH bank-link, card, or Apple Pay, with auto-draft on your billing schedule

KPI dashboards and per-client margin

• Live agency dashboards for ARR, MRR, churn, and gross margin that update automatically as client subscriptions change
• Per-client profitability view shows what you bill versus your own wholesale cost on every service, so you can spot underpriced relationships
• Real-time reporting replaces spreadsheets: revenue, invoiced, overdue, and active subscriptions are all on screen the moment you log in

Nationwide SEO content set and a clean AIOSEO audit

• Built the programmatic page system: /compare/, /answers/, /guides/, /tools/, and /locations/.
• Resolved every AIOSEO site-audit error and warning — from 2,061 errors to 0.
• Added site-wide internal linking across the new content set.

Product page improvements and contact page redesign

• Contact page completely redesigned as an early access landing — four product cards with direct mailto links replace the dead-end “Not yet open” placeholder that every CTA on the site was pointing to.
• Comparison tables added to the HubWho product page, matching the format on SalesThumb and AviationAlley — each table benchmarks against the tools operators actually use today.
• AviationAlley “How it works” 3-step section added (Set up → Manage → Get discovered), matching the structure on all other product pages.
• AviationAlley hero updated with a “Request early access” primary CTA — every product page now has a consistent primary + outline button pair in its hero.
• Products page (/products/) gets a proper CTA section at the bottom and a sharper AviationAlley product description; the old placeholder text removed.

A connected scheduling and training-records workflow

• Schedule sessions faster with reusable booking templates, multi-day session series, and one-click duplication
• Bookings are checked for clashes so simulators and instructors don't get double-booked, and missed sessions are flagged automatically
• Generate CFI endorsement sign-offs and training-completion certificates straight from a trainee's records
• Built-in attendance reporting, plus a read-only training view you can share with sponsoring employers and airlines

Site polish, accessibility, and a Thinking page

• Header is fully transparent at all scroll positions so the hero glow shows through cleanly.
• 404 page with a styled landing experience, not WordPress's default.
• Thinking page launched at /thinking/ with three full essays — niche software economics, building SalesThumb from inside a tint shop, and the general aviation software gap.
• Accessibility: skip-to-content link, visible focus rings, prefers-reduced-motion handling, ARIA on the mobile menu.
• Subtle scroll reveal on most sections — opt-in via the .reveal class, motion-respecting.
• Title tag now wins over Yoast at priority 999 so the rendered <title> matches the SEO context.

HubWho added as Roffik's third product

• New product page at /hubwho/ — full hero, 8 feature cards, FAQ, waitlist CTA.
• Homepage product grid restructured to a three-up layout with HubWho as the middle card.
• Coming-soon page now shows all three products to humans even before launch.
• HubWho-specific OG image generated and uploaded to the media library.
• Full SEO/AEO/GEO coverage: per-page meta + JSON-LD (SoftwareApplication, FAQPage, BreadcrumbList), Organization knowsAbout extended with marketing-agency keywords, dedicated HubWho section in /llms.txt with explicit "how it differs from Chargebee / QuickBooks" framing.

Activity history, notifications, and faster navigation

• Activity timeline that tracks changes to training records, with a one-click data export for your center
• Notifications center that surfaces compliance flags, billing activity, and schedule changes in one place
• Read-only training portal so airline and employer customers can follow their trainees' progress
• Quick-find command palette (Cmd-K) to jump straight to trainees, simulators, work orders, and compliance items

Overnight SEO / AEO / GEO buildout

• Per-page <title>, meta description, canonical, OG, and Twitter Card on every page.
• Rich JSON-LD graph: Organization, WebSite, WebPage/AboutPage/ContactPage/CollectionPage, BreadcrumbList, SoftwareApplication (with featureList, offers, audience), FAQPage, Blog, BlogPosting, ItemList.
• Visible FAQ blocks on Home, Products, SalesThumb, HubWho, and AviationAlley — also carrying microdata for crawlers that prefer it over JSON-LD.
• SpeakableSpecification on hero and section titles for voice assistants.
• AI bot allow-list in robots.txt (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and 11 others) plus a Sitemap: reference.
• /llms.txt rewritten with FAQ-style entity descriptions and "how it differs from competitor X" framing for retrieval-friendly AI ingestion.
• Bot bypass for coming-soon mode: humans see the curtain, every crawler sees the real site.
• Yoast schema graph suppressed (was emitting stale URLs from before the DNS cutover); Roffik's hand-built JSON-LD is the only graph crawlers see.

Privacy, terms, and OG images

• Privacy Policy and Terms of Service rewritten in plain English and published — replacing WordPress's default Suggested text: placeholders.
• Bespoke 1200×630 OG images for the home, SalesThumb, HubWho, and AviationAlley pages, generated server-side and uploaded via the media API.
• Default WordPress sample post and sample page moved to trash.

First look at the AviationAlley platform for FAA training centers

• Simulator scheduling calendar with real-time conflict detection across aircraft and instructors
• Student enrollment with training records and progress tracking in one place
• Work-order tracking for maintenance and compliance tasks
• Role-based staff access with an invite flow and guided onboarding

Roffik.com soft-launch

• Custom WordPress theme shipped: nine pages, dark + amber design system, no page builder, no contact-form plugin.
• Coming-soon mode in front of the full site for human visitors — flip-the-flag launch when ready.
• SalesThumb and AviationAlley product pages live; SalesThumb positioned as live now, AviationAlley as pre-launch.

SalesThumb in production at the founding shop

• The founder's own tint shop is running on SalesThumb daily: customer + vehicle CRM, scheduling, integrated payments, and automated tint warranty certificates.
• Mobile app live for technicians: clock in/out, job assignments, before-and-after photos, job notes, and real-time status updates.
• Multi-location HQ dashboard ready for the first multi-shop tenant.