Thoughts on building
niche software
Product decisions, industry insights, and lessons from building focused software companies for the industries everyone else ignores.
Inventory Management for Film: Stop Running Out Mid-Job
Running out of a popular film mid-week costs you bookings. Here is a simple inventory approach that keeps the bay moving without overstocking cash.
International Students: Visa, Billing, and Records Considerations
International trainees add complexity around documentation, billing currency, and records. Here is what a training center should have in place.
The Reseller’s Guide to Upsells That Don’t Annoy Clients
Upsells grow MRR — or erode trust, if done wrong. Here is how reseller agencies expand accounts without sounding like they are always selling.
Building a Referral Engine for Your Detail Shop
Referrals are the cheapest leads a detail or tint shop can get. Here is how to build a repeatable referral engine instead of hoping for word of mouth.
Type Rating Training: What Airlines Expect from a Part 142 Partner
Winning airline type-rating business means meeting expectations beyond the simulator. Here is what airline training departments look for in a Part 142 partner.
Handling a Client Who Wants to Cancel: A Retention Playbook
A cancellation request is not always a lost client. Here is a calm playbook for turning “we want to pause” into a retained — or gracefully exited — relationship.
Tint Removal: Pricing and Process for Old or Bubbling Film
Removing old, purpled, or bubbling tint is its own service with its own pricing. Here is how to quote and perform tint removal without losing money on labor.
MRR vs Project Revenue: Building a Durable Agency in 2026
Project revenue is lumpy and stressful; recurring revenue compounds. Here is why MRR is the metric that decides whether your agency survives — and how to grow it.
Pricing PPF Packages: Partial vs Full vs Wrap
Customers decide faster when PPF packages are named and tiered. A clean three-tier structure — partial, full front, full wrap — and how to talk about each.
FSTD Qualification Levels Explained for Training Center Schedulers
Scheduling the wrong simulator level for a training event is a compliance failure. Here is a plain-English guide to FSTD levels and why your scheduling tool should enforce them.
Built by Roffik
Three products for the industries
everyone else overlooks.
SalesThumb, HubWho, and AviationAlley — each purpose-built for one industry instead of stretched across all of them.