Notes & thinking

Thoughts on building
niche software

Product decisions, industry insights, and lessons from building focused software companies for the industries everyone else ignores.

Annual Contracts vs Month-to-Month for Reseller Retainers
Agencies

Annual Contracts vs Month-to-Month for Reseller Retainers

Contract length shapes your cash flow, churn, and pricing power. Here is the trade-off between annual and month-to-month reseller retainers.

Read post
Spring Tint Rush: Getting Your Shop Ready for the Busy Season
Tint & PPF

Spring Tint Rush: Getting Your Shop Ready for the Busy Season

Warm weather brings the tint rush. Here is how to prep your bay, schedule, and front desk so the busy season is profitable instead of chaotic.

Hiring Your First Front-Desk Person for a Tint Shop
Tint & PPF

Hiring Your First Front-Desk Person for a Tint Shop

The first front-desk hire is when an owner stops being the bottleneck. Here is how to set them — and your software — up to succeed.

Onboarding a New Airline Client at a Part 142 Center
Part 142

Onboarding a New Airline Client at a Part 142 Center

A new airline contract is big revenue and big setup. Here is how to onboard an airline training client cleanly at a Part 142 center.

Blog hero: 'When to Raise Prices on a Reseller Retainer' with an AGENCIES badge and Roffik Blog logo in the corner.
Agencies

When to Raise Prices on a Reseller Retainer

Raising retainer prices feels risky, but holding them as costs rise is riskier. Here is how to know when and how to raise reseller pricing.

Reading a Film Spec Sheet: VLT, IR Rejection, and UV
Tint & PPF

Reading a Film Spec Sheet: VLT, IR Rejection, and UV

Film spec sheets are full of numbers that customers (and some installers) misread. Here is what VLT, IR rejection, and UV rejection actually mean.

Recurrent Training Demand: Planning Your Sim Calendar for the Year
Part 142

Recurrent Training Demand: Planning Your Sim Calendar for the Year

Recurrent training is predictable revenue if you plan the calendar around it. Here is how Part 142 centers can fill the sim with recurring demand.

Setting Agency Pricing for the Year: A Margin-First Approach
Agencies

Setting Agency Pricing for the Year: A Margin-First Approach

Most agencies set prices off competitors or gut feel. A margin-first approach — starting from true cost — protects profit as wholesale costs rise.

New Year, New Bay: Equipment and Software Worth Investing In
Tint & PPF

New Year, New Bay: Equipment and Software Worth Investing In

Planning capital for the year? Here is where tint and PPF shops get the best return — on equipment and on the software that runs the front of the shop.

Year-End Numbers Every Shop Owner Should Pull
Tint & PPF

Year-End Numbers Every Shop Owner Should Pull

The end of the year is the best time to see what your tint shop actually did. Here are the numbers worth pulling before you plan next year.

Three products for the industries
everyone else overlooks.

SalesThumb, HubWho, and AviationAlley — each purpose-built for one industry instead of stretched across all of them.