Thoughts on building
niche software
Product decisions, industry insights, and lessons from building focused software companies for the industries everyone else ignores.

Annual Contracts vs Month-to-Month for Reseller Retainers
Contract length shapes your cash flow, churn, and pricing power. Here is the trade-off between annual and month-to-month reseller retainers.

Spring Tint Rush: Getting Your Shop Ready for the Busy Season
Warm weather brings the tint rush. Here is how to prep your bay, schedule, and front desk so the busy season is profitable instead of chaotic.

Hiring Your First Front-Desk Person for a Tint Shop
The first front-desk hire is when an owner stops being the bottleneck. Here is how to set them — and your software — up to succeed.

Onboarding a New Airline Client at a Part 142 Center
A new airline contract is big revenue and big setup. Here is how to onboard an airline training client cleanly at a Part 142 center.

When to Raise Prices on a Reseller Retainer
Raising retainer prices feels risky, but holding them as costs rise is riskier. Here is how to know when and how to raise reseller pricing.

Reading a Film Spec Sheet: VLT, IR Rejection, and UV
Film spec sheets are full of numbers that customers (and some installers) misread. Here is what VLT, IR rejection, and UV rejection actually mean.

Recurrent Training Demand: Planning Your Sim Calendar for the Year
Recurrent training is predictable revenue if you plan the calendar around it. Here is how Part 142 centers can fill the sim with recurring demand.

Setting Agency Pricing for the Year: A Margin-First Approach
Most agencies set prices off competitors or gut feel. A margin-first approach — starting from true cost — protects profit as wholesale costs rise.

New Year, New Bay: Equipment and Software Worth Investing In
Planning capital for the year? Here is where tint and PPF shops get the best return — on equipment and on the software that runs the front of the shop.

Year-End Numbers Every Shop Owner Should Pull
The end of the year is the best time to see what your tint shop actually did. Here are the numbers worth pulling before you plan next year.
Built by Roffik
Three products for the industries
everyone else overlooks.
SalesThumb, HubWho, and AviationAlley — each purpose-built for one industry instead of stretched across all of them.