When to Raise Prices on a Reseller Retainer

Agencies fear price increases more than they should. Holding prices flat while wholesale costs climb is the bigger risk.

Watch the margin signal

When per-service margin drops below your threshold, that is the data telling you to act.

Raise on value, not apology

Tie the increase to results delivered and expanded scope. Clients accept increases that come with a story.

Time it to renewal

Renewals are the natural moment. Give notice, show value, present the new rate as the default.

Know the number first

You can only price confidently if you know your real margin. HubWho keeps it in front of you.