The same services can be sold as lumpy projects or predictable retainers. The packaging is a strategic choice, not an afterthought.
Lead with recurring
Retainers and managed services build MRR that compounds. Make the recurring package the default offer, not the upsell.
Use one-time as an on-ramp
A one-time audit or setup project lowers the commitment to start, then converts into a retainer once you have proven value.
Bundle for margin clarity
Package services so each maps cleanly to its wholesale cost. Mystery bundles hide margin leaks.
Bill it automatically
Recurring packages need recurring billing with retries and a branded portal — core to HubWho.