Thoughts on building
niche software
Product decisions, industry insights, and lessons from building focused software companies for the industries everyone else ignores.

The Front-Desk Workflow That Speeds Up Every Tint Shop
The front-desk person uses your software more than anyone. Shaving a second off their common actions pays off hundreds of times a day. Here is the workflow to optimize.

What a Part 142 FAA Audit Actually Checks
For a Part 142 training center, the audit is the moment record-keeping is tested. Here are the areas inspectors focus on — and how to be ready.

How to Calculate Your True Cost Per Client as a Reseller
Most reseller agencies underprice because they only count the wholesale fee. Here is how to find your true cost per client — and protect your margin.

Ceramic Coating Myths That Cost Detailers Sales
Ceramic coating is oversold and misunderstood. Clearing up four myths helps detailers set honest expectations and close more coating jobs.

VLT Explained: What Tint Percentages Actually Mean to Customers
“What percent should I get?” is the most common tint question. Here is how to explain VLT so customers pick a legal shade they will be happy with.

Part 61 vs Part 141 vs Part 142: What’s the Difference?
Three FAA parts govern pilot training, and they are not interchangeable. Here is the plain-English difference and why software built for one rarely fits another.

Dyed vs Carbon vs Ceramic Tint: A Plain-English Comparison
Dyed, carbon, and ceramic window films look similar on the rack but perform very differently. Here is how to explain the three tiers so customers buy the right one.
Built by Roffik
Three products for the industries
everyone else overlooks.
SalesThumb, HubWho, and AviationAlley — each purpose-built for one industry instead of stretched across all of them.