Ceramic coating is a great product wrapped in bad marketing. Detailers who correct the myths sell more, because customers trust straight talk.
Myth: it makes paint scratch-proof
It does not. A coating adds hydrophobic, UV, and chemical-stain protection and gloss — it is not a physical barrier against rock chips. That is what PPF is for.
Myth: you never have to wash it
It makes washing easier and less frequent, not unnecessary. Set that expectation up front or you get a disappointed customer in six months.
Myth: all coatings are the same
Durability ranges from months to years by product and prep. Prep is most of the job — selling a coating without correction is selling a problem.
Sell it with PPF, not against it
The honest pitch: PPF protects, ceramic maintains. Put PPF on impact panels, coat everything. Track both jobs and their warranties in SalesThumb.