Thoughts on building
niche software
Product decisions, industry insights, and lessons from building focused software companies for the industries everyone else ignores.

FinCEN and OFAC: Compliance Basics for Training Centers Taking Wires
Taking international wires means BSA/FinCEN and OFAC obligations. Here are the basics every Part 142 center should have covered.

Recurring vs One-Time: Structuring Agency Service Packages
How you package services decides how predictable your revenue is. Here is how to structure recurring and one-time offers for a durable agency.

Windshield Tint: What’s Legal and What Customers Get Wrong
Windshield tint is the most misunderstood request a tint shop gets. Here is what is actually legal and the clear-film alternative customers love once they hear it.

Multi-Location Tint Shops: What Changes When You Open a Second Bay
The systems that run one tint shop break at two. Here is what changes when you open a second location — and what to fix before you do.

Multi-Currency Invoicing for International Flight Training
A European customer handed a USD invoice pays late. Multi-currency invoicing speeds collection and reduces FX friction for international training centers.

Churn Signals Every Agency Should Watch in the Client Portal
Clients rarely cancel out of nowhere. The warning signs show up in the portal weeks earlier. Here are the signals to watch.

PPF Care: What to Tell Customers After the Install
A two-minute aftercare talk prevents most PPF warranty complaints. Here is exactly what to tell every customer before they drive off.

Why Airlines Pay by Wire, Not Card — and What It Means for Billing
Consumer checkout does not work for a Part 142 training center. Airlines and operators pay by international wire, and that reshapes how you bill.

The Client Onboarding Checklist for Reseller Agencies
A smooth first two weeks sets the tone for the whole retainer. Here is the onboarding checklist that prevents early churn for reseller agencies.

How Heat Rejection Sells Tint Better Than Darkness
Most customers ask for dark tint when what they actually want is a cooler car. Selling heat rejection instead of darkness lifts the average ticket.
Built by Roffik
Three products for the industries
everyone else overlooks.
SalesThumb, HubWho, and AviationAlley — each purpose-built for one industry instead of stretched across all of them.