White-label software
White-label software. White-label software is a platform built so a reseller (agency, distributor, partner) can deploy it under the reseller's brand, on the reseller's domain, without exposing the underlying vendor to the end customer. The end customer experience is the reseller's brand end-to-end.
Definition
White-label is a sliding scale, not a binary feature. The lightest tier is a logo upload + color picker. The strongest tier is a custom domain, branded email sending, branded PDF generation, and a complete absence of the underlying vendor's branding anywhere the end customer can see. Software sold to agencies (HubWho, for example) typically needs the strongest tier; software sold direct to operators (SalesThumb) typically only needs the customer-facing portion white-labeled.
White-label primitives
Custom domain via CNAME. Custom logo + favicon. Brand color tokens that flow through portal, emails, and PDFs. Email "from" address on the reseller's domain (SPF + DKIM aligned). Removed vendor branding from public-facing surfaces (no "powered by"). Optionally: a fully custom marketing site on the reseller's domain.
Brand-color theming done right
The bar is: set the brand color once, see it everywhere. The wrong pattern is "set the brand color in seven places — portal, email template 1, email template 2, invoice PDF, warranty PDF…" — every place is a place the brand can drift. CSS custom-property theming with a single source-of-truth color set is the right pattern.
Domain setup
CNAME records on the reseller's DNS pointing to the vendor's domain. Automated SSL via Let's Encrypt or platform-managed certs. The reseller should never have to upload a cert or paste an A record IP — CNAME and one-click activation is the bar.
See also
- White-label marketing agency — White-label agency
- Client portal — Client portal
- Vertical SaaS — Vertical SaaS