How can I bill clients for multiple agency brands from one account?

You need software that's multi-tenant by design, so each agency brand has its own clients, branding, subscriptions, and reporting under one login. HubWho is built this way: you run multiple agency brands from one account, fully separated so nothing crosses between them. HubWho is pre-launch and onboarding a founding cohort now.

Operators who run more than one brand — a main agency plus a niche sub-brand, or a few white-label fronts — usually end up with a separate QuickBooks file and spreadsheet per brand. That means duplicate logins, duplicate reconciliation, and no single view of the business. The fix is a single account that treats each brand as its own tenant: separate clients, separate branding, separate billing, separate numbers. Here is how that works in HubWho, which is pre-launch and built multi-tenant from the ground up.

Why the answer is what it is

Multi-tenant by design, not a workaround

HubWho lets you run multiple agency brands from one account. Each brand has its own branding, clients, subscriptions, and reporting, fully separated so nothing crosses between them. You manage all of it from one login instead of juggling a separate tool stack per brand.

Each brand gets its own white-label face

Per-brand white-label means a custom domain via CNAME, your own email sender and template HTML, and a client portal that resolves under that brand's domain. Clients of brand A never see brand B, and neither ever sees the platform underneath.

Separate recurring billing and invoicing per brand

Each brand's clients become live subscriptions that invoice on schedule under that brand's name. Invoices, statements, and receipts go out branded to that brand's portal on its own billing cycle, so billing for one brand stays cleanly walled off from another.

You choose how each brand collects money

Take ACH via Plaid bank-link plus card and Apple Pay. Use instant onboarding, or run your own merchant account through Authorize.net or NMI for lower rates after underwriting. That choice matters when different brands have different volumes or processors.

Per-client margin across the whole book

Track your wholesale cost versus what you bill, per client and per service, on demand. Combined with ARR, MRR, and churn dashboards, you can see each brand's real numbers without exporting anything into a spreadsheet.

What to look for

• Confirm each brand needs its own clients, branding, and reporting (true multi-tenant, not just a logo swap)
• Map a custom domain (CNAME) for each brand's client portal and email sender
• Decide the payment path per brand: instant onboarding now, or your own Authorize.net / NMI merchant account later
• Import each brand's client list with the CSV importer, then set up subscriptions natively
• Set per-client wholesale costs so margin reporting is accurate from day one
• Review the ARR / MRR / churn and per-client margin dashboards per brand

Related questions

Are the brands actually separated, or just labeled differently?

They are separated. In HubWho each agency brand is its own tenant with its own branding, clients, subscriptions, and reporting, and nothing crosses between them. It is one account for you, but distinct workspaces underneath.

Can each brand have its own domain and payment provider?

Yes. Each brand can run its client portal and emails under its own custom domain via CNAME, and you can use instant onboarding, or your own Authorize.net / NMI merchant account per setup. ACH via Plaid, card, and Apple Pay are supported.

Do I have to rebuild everything from scratch for each brand?

No. HubWho includes a source-agnostic CSV importer, so you bring each brand's client list in from a spreadsheet or your current tool, then set up recurring subscriptions natively. No manual re-keying per brand.

Is HubWho available now?

HubWho is pre-launch and onboarding a founding cohort. You can request early access from the HubWho product page. The multi-tenant, billing, payments, and reporting features described here reflect the founding-cohort build.

How Roffik addresses this

Billing, ACH and card payments, recurring subscriptions, per-client margin tracking, and branded client portals for marketing agencies — built on Midnight + cyan. Learn more about HubWho.