Word of mouth is your highest-margin channel, but most shops leave it to chance. A small system turns happy customers into a steady referral flow.
Ask at the peak moment
The best time to ask is at pickup, when the customer is admiring the work. Build the ask into the handoff.
Make it easy and worth it
A simple referral incentive — a discount for both sides — beats a complicated loyalty program nobody understands.
Follow up with the warranty
The warranty email at job close is a natural touchpoint to include a referral link.
Track where business comes from
Know your referral rate so you can grow it. SalesThumb ties customers and sources together.