The KPI Dashboard Every Agency Owner Should Check Weekly

If the only number you watch is the bank balance, you find out about problems a month late. A weekly KPI habit catches them early.

MRR and net change

MRR plus net change (new + expansion − contraction − churn) tells you the direction, not just the snapshot.

Per-client margin

Watch for clients drifting toward break-even as wholesale costs rise. Per-service margin catches it.

Client health

Engagement, payment timeliness, and support sentiment predict churn before it happens.

Cash and aging

Overdue invoices and aging buckets tell you what is at risk this month. A KPI dashboard in HubWho surfaces all of this automatically.